FREE NOW is an advanced mobility as a services company based in Hamburg, Germany. FREE NOW was founded in February 2021 from a strategic joint venture between Daimler-Chrysler and BMW. Marth Berg, is the CEO of the FREE NOW Group. The company offers mobile software development to organizations such as hospitals, hotels, educational institutions, governments, etc.
Marth Berg, who also acts as the Managing Partner of the joint venture, is a senior software engineer at IBS Technology. He previously served as CTO for the Berlin city airport. He has held executive positions with several different IT companies. As a result, he has gained valuable experience as both a technical leader and a leadership coach both in the private and public sector. Marth has also spent some time as the CMO of the Reebok-sponsored Fast Reflexioned Runway Tour, one of the most prestigious professional sports tours in Europe.
FREE NOW provides its customers with two mobility products: the FREE Ride and the FREE Taxi. The FREE Ride app is compatible with I Phone and Android. It gives information on a specific location, including arrival and departure times, connecting modes (train, tram, metro, bus, bike, car pool, pod, etc.) along with the transport network available there. Users can reserve a ride by logging in their location details. The journey details are published on the web site along with pickup and drop timings.